
Whether you’re a dental professional, clinic buyer, distributor, or equipment manufacturer, the Congrès de l’ADF 2025 in Paris presents a premium opportunity to network, learn and source—all in one of Europe’s most vibrant cities. Located at the majestic Palais des Congrès de Paris (Porte Maillot) from 25‑29 November 2025, this event blends an extensive scientific programme with a wide‑ranging international exhibition.
Here’s your visitor‑guide: how to prepare, what to expect, how to maximise your time on‑site, and what to do after the show.
1. Why Attend? What Makes ADF 2025 Special
The event features over 100 lectures, workshops and live clinical demonstrations, with more than 400 speakers from around the world.
The exhibition area spans 12,830 m² across four levels, with 300+ international exhibitors showcasing the latest dental technologies and equipments.
It’s a strong gateway to the European dental market: for visitors and exhibitors alike, this is where you’ll meet manufacturers, distributors, practice decision‑makers and other dental professionals.
The location—Paris—adds appeal: combining business with culture, great food, art and networking in one of the world’s great cities.

2. Pre‑Show Planning: Your Checklist

Registration & Admission (https://adfcongres.com/en/register/)
The Scientific Programme runs Tue 25 Nov (14:00) through Sat 29 Nov (12:00).
The International Exhibition is open Wed 26 Nov (09:00) to Sat 29 Nov (14:00).
Admission to the exhibition is free for healthcare professionals, although prior online registration is required.
If you want to attend lectures/workshops, you’ll need to pay the registration fee (see site for details).
Travel & Accommodation
Book your hotel early: Paris at major event timing will fill quickly. Choose somewhere with good access to Porte Maillot.
For transport: the venue is at 2 Place de la Porte‐Maillot, 75017 Paris. Metro Line 1 (Porte Maillot station), RER C/E (Neuilly‑Porte Maillot) serve the venue.
If you’re international, check visa/travel logistics ahead. The “Practical Information” section covers transport, parking, etc.
Define Your Goals & Schedule
Identify what you want to achieve: e.g., sourcing new dental chairs, meeting European distribution partners, learning about hygiene/ergonomics trends.
Review the exhibitor list and highlight booths you want to visit.
Browse the lecture/workshop programme and mark sessions relevant to your interests: e.g., dental equipment ergonomics, infection control, clinic workflow.
Prepare your messaging: if your product is a dental chair with a seamless PU cushion, think about how you will position it: comfort, hygiene, cleanability, durability, export capabilities.
Bring a schedule planner (paper or in your phone) to slot in exhibition time + sessions + networking breaks.
Prepare Your Materials
Sports comfortable shoes and business‑appropriate attire: you’ll walk a lot and meet many people.
Bring business cards (English + optionally French if targeting French/Francophone buyers).
Have a mechanism to capture leads: digital app, QR codes, Excel sheet, notes.
Bring a notebook/tablet for photo‑taking of products, booths, info.
Pre‑draft a short “elevator pitch” about your company and product: key features, USP, export experience.
3. On‑Site Strategy: How to Maximise Your Visit
Exhibition Hall Navigation
On Day 1 of the exhibition (Wed) arrive early, as booths may be clearer and you’ll avoid peak crowds.
Use the venue map/app to group booths by product type: e.g., dental chairs, imaging, hygiene/cleaning, consumables.
Leave some time for “serendipity” — some of the best finds may come from booths you didn’t plan originally.
Engaging With Exhibitors
At each booth: introduce yourself, note your interest (for example, “I’m looking at dental chairs suitable for export to Europe and beyond”).
Ask key questions: lead time, shipping/installation, service/parts network, certification (CE, etc), warranty.
Test the product if possible: for chairs, sit on them, test adjustability, cushion feel, cleanability.
Take photos of booth signage, product call‑outs, literature.
Collect contact info (business cards) and write one note about the discussion while you’re still there.
Attending Sessions
If you attend lectures/workshops, pick those that align with your product/business focus: ergonomics, chair design, patient comfort, infection control, digital integration.
Arrive early for lectures — seating fills.
Take notes of “what clinics and buyers care about” from the content: apply this to your equipment design or marketing.
Use the breaks to network with speakers or attendees.
Networking & Social Opportunities
The congress often has evening events, networking breaks, informal meetups.
Use these occasions to connect beyond the formal sessions: mingle with buyers, distributors, exhibitors.
Be approachable: ask about attendees’ current equipment needs, challenges in their region/market.
After meeting someone, connect on LinkedIn or exchange contact info immediately.
Practical On‑Site Tips
Free WiFi is available: network “ADF2025” (password as specified) in the venue.
Cloakroom: you’ll find the applicable floor/room; check opening times and charges.
Venues get crowded: allow buffer time between appointments, sessions and breaks.
Use the evenings to reflect: which booths impressed you? Which follow‑ups are priorities?
4. Post‑Show: Follow‑Up & Leverage Your Visit
Sort and Prioritise Leads
Within 48–72 hours after the event, go through the contacts you collected.
Classify contacts: high priority (potential order/distributor), medium (keep in touch), information only.
Send a personalised follow‑up email referencing your conversation (“It was great to meet you at Booth X where we discussed…”).
Attach any additional materials you promised: product brochure, price list, export case studies.
Extract Insights & Plan Next Steps
Review product impressions vs. competitors: for chairs, how do others present cushion design, hygiene, comfort?
Note the trends you observed: did buyers talk more about cleanability, digital integration, sustainability?
Update your product positioning, brochure wording, website with any new insights.
If you found potential distributors or partners in Europe, launch discussions quickly while the memory is fresh.
Measure Your ROI
Track metrics: number of new contacts, quotes requested, quotes received, orders discussed, distributor meetings set.
Consider these outcomes when reviewing value of your attendance and planning for future events.
Maintain Momentum
Post content: your blog, LinkedIn or Instagram post about “We attended ADF 2025 in Paris – our takeaways” helps reinforce your brand as international and up‑to‑date.
Set reminders for follow‑up calls or visits.
Plan for future involvement: will you exhibit next year? Will you attend again? What did you learn you’ll do better next time?
FAQ
Q1: When and where is the Congrès de l’ADF 2025 held?
A: The event is scheduled from Tuesday 25 November 2025 (14:00) to Saturday 29 November 2025 (12:00) at the Palais des Congrès de Paris – Porte Maillot, 2 Place de la Porte‑Maillot, 75017 Paris, France.
Q2: Is the exhibition free to attend?
A: Yes. The International Exhibition is free for healthcare professionals (including dental professionals) when pre‑registered.
Q3: What about the scientific sessions—are they free?
A: No. Access to the Scientific Programme (lectures/workshops) requires a paid registration fee. The exhibition alone is free.
Q4: What are the exhibition hours?
A: Wednesday to Friday: 9 a.m. to 7 p.m.; Saturday: 9 a.m. to ~2 p.m.
Q5: What transport options are there to the venue?
A: The Palais des Congrès de Paris is accessed via Metro Line 1 (Porte Maillot station), RER Lines C/E (Neuilly‑Porte Maillot station), bus lines 43, 73, 82, 244, PC1, PC3, Tram T3b (Porte Maillot). By car via the Boulevard Périphérique exit Porte Maillot.
Q6: What will I get out of attending if I’m a dental‑chair manufacturer/exporter?
A: You’ll be able to: compare European market products and buyer expectations; meet potential European buyers/distributors; capture market intelligence on trends (ergonomics, materials, service); reinforce your brand’s international credentials; and generate leads for export business.
Q7: Are children permitted?
A: No; children under 16 years old are not admitted to the exhibition portion.
Q8: Will there be English‑language sessions?
A: Yes. Although primarily French, the Scientific Programme includes international speakers and sessions catering to international participants.
Q9: How early should I book hotel and travel?
A: As early as possible. The event draws thousands of attendees and Paris is a peak destination – booking in advance ensures better choice and rates.
Q10: What should I prioritise when planning my schedule?
A: Define your main objective (sourcing, networking, learning), identify key exhibitors/sessions, build a route for the exhibition hall, allocate time for networking breaks, and allow buffer time each day for impromptu meetings or discoveries.
Attending the Congrès de l’ADF 2025 gives you a powerful platform: to engage with the European dental equipment market, to gather insights from leading professionals, to network with buyers and partners, and to enhance your brand’s global exposure. With clear objectives, good preparation, and efficient on‑site execution, you’ll turn your visit into meaningful outcomes. Bonne chance et bon salon !




